RÓISÍN KELLY
WELCOME TO MY PORTFOLIO
Kia ora! Thanks for checking out my Creative Content & Digital Marketing Portfolio. Each section below includes a brief synopsis of my work, followed by a few visual examples. Scroll down and explore!
CONTENTS
Copy Writing & Content Articles
During my time on the Ticketmaster content team, I regularly contributed:
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Gig Reviews – Capturing the energy and highlights of live shows
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Artist Bios – Introducing new and established acts
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Show Bios – Promoting ongoing events with clear, compelling SEO copy
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Listicles – Creating fan-focused, shareable content
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Client Articles – Delivering branded and partner-led editorial
Previously, I managed brand websites and created content for Warner Music New Zealand, The Rock, and George FM — regularly updating pages and writing 5–20 news articles per week to drive traffic and generate revenue.
Live Sessions &
Video Shoots
I’ve produced live session videos for global artists including Benson Boone, Teddy Swims, and Maisie Peters, generating millions of views. I led the process end-to-end – from creative direction and on-set coordination to post-production and rollout across both Warner’s and the artists’ channels.
Artist Interviews & Long-Form Content
For key domestic releases, I produced artist mini-documentaries – conducting interviews, scouting locations, and managing crews from shoot to final edit. I maximised reach by launching full videos on YouTube and tailoring short-form cuts for TikTok, Instagram, and Snapchat.
Short-Form Content Strategy
As part of my content strategy at WMNZ, I created a number of video series designed for impact and scalability. This approach drove a 62% TikTok follower increase, 30% more YouTube subscribers, and 20% growth on Instagram in just six months.
Series include "The Evolution Of," highlighting artist journeys through music videos; "5 Songs We Can't Wait To See Live," building tour buzz; and my personal favorite, “5 Songs In The Life,” revealing artists’ influences.
Events & Fan
Engagement
Being part of fan activations and seeing music’s impact firsthand is always a highlight. Working alongside the wider marketing team, I planned and promoted fan-first events – my responsibilities included creating competition landing pages, using pre-saves and follows to boost releases, growing our CRM database, and pulling winners to build guest lists. I also captured content on the ground, sharing it across channels to extend reach and fan excitement beyond the event.
Localised Content
To help WMNZ's content stand out, I localised our social strategy, copy, and playlists to match Kiwi tastes, humor, and culture. I also created tailored video templates for touring artists, showcasing unique New Zealand experiences – from Kiwi snack tastings to Sky Tower jumps. During promo days, I coordinated content schedules, directed shoots, interviewed artists, and managed stakeholders.
Graphic Design
I led graphic design for WMNZ, creating social ads, content tiles, competitions, videos, e-commerce, and CRM marketing.
One project of note is my 2022 Topsify NZ rebrand. I revamped the playlist covers with three goals: clear titles without clutter, diverse designs to differentiate playlist types, and visuals that communicate genre and mood. The rebrand resulted in a significant increase in streams and followers across playlists.
Animation
To strengthen Warner’s content branding, I developed animated intros and outros for several video series. I created the Most Likely To animation myself and collaborated with designers on Cup of Tea and 5 Songs In The Life. We used warm, nostalgic, and relevant visuals to help fans connect with the content, build brand familiarity, and create a friendly, approachable feel.
Brand Collaborations, Partnerships & Not For Profit
From influencer partnerships to working with big brands, collabs are a powerful tool to reach new audiences and boost campaign impact.
As a promo op for Saweetie’s “Best Friend” remix with NZ rapper Jess B, we partnered with Tesla – referenced in the lyrics – to create content where Saweetie “gifted” Jess B her “bestie in a Tessie.” This content earned broad media coverage across NZ and Australia. I led storyboarding, shoot management, stakeholder coordination, and final delivery.
I’ve also collaborated with tourism groups and charities to produce localised, purpose-driven content — including a partnership with Deaf Aotearoa to create sign language videos of hit songs.
